Last Updated: August 22, 2022, with Effective Date August 22, 2022

UTILITY APPS LP ("we", "us" or "our") respects your privacy and understands that you care about your personal information and how it is used. This Privacy Policy ("Privacy Policy") clarifies our privacy practices and describes how we collect, use, disclose and otherwise process your personal information when you install and/or use ("use") "Filterra - Filters for Pictures" software application for mobile devices (hereinafter, "the "App" or "our App"), and explains the rights and choices available to you concerning your personal information.

When we refer to personal information (or personal data) we mean any information of any kind relating to you as an identified or identifiable natural person. It is a natural person who can be identified directly or indirectly, in particular by reference to an identification number or one or more factors specific to your physical, physiological, mental, economic, cultural, or social status.

And namely personal information identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you.

Our Privacy Policy applies to all users, and others who access our App ("Users").


Following the EU General Data Protection Policy (EU-GDPR) and the UK General Data Protection Regulation (UK-GDPR) we are the data controller unless otherwise stated.


Depending on the circumstances mentioned below, the following general categories of personal information may be collected and otherwise processed:



General Examples



A real name, postal code, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.


Geolocation Data

Physical location or movements.


Internet or other similar network activity

Information on your interaction with an application, or advertisement.


Commercial Information

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.



No audio, visual, or similar information can be collected from you.

In a nutshell, under no circumstances no of your image or face data, whether made, edited or not, with help of the App shall be available to us, stored or otherwise processed by us.

It means that we cannot collect store or use the data contained in your camera roll or photo library.

After you set the relevant settings on your mobile device for technical access to your camera (to take photos)/photo library (to save photos), all visual data (like images, photos, portraits) that might be edited (processed) with help of the App is stored locally on your device and/or in your iCloud storage, and is inaccessible to us. Only you can share files to a certain party by exporting them through the App.

Moreover, we do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

Also, we cannot access or use your credit card or debit card information.

Our e-commerce provider (Apple) is responsible for billing, processing and charging for in-app purchases, handles your personal information and keeps it safe and secure. This information is processed as part of the performance of the contract between you and us.

You may access the applicable “in-app” purchase rules and policies directly from the App Store.

We obtain the categories of personal information listed above from the following categories of sources:

1.1. Directly from you (Information that you submit):

Guided by the principle of data minimization we designed our Apps in a way that doesn't require you to sign up for an account to use the App. It means that you do not need to provide us with any information that can be used to access the App (like full name, username, the public username used on social media accounts, phone number(s), e-mail address, or other similar information), however, when you decide to contact us using the e-mail or support form (for example to inquire about the App or to request support regarding the App usage) we may collect and use whatever contact information (name, e-mail address, and any information that you provide, including the contents of the messages or attachments) you send us via email or contact form when it is necessary for the adequate performance of the contract between you and us. We use such information to respond effectively to your inquiry, fulfill your requests, and send you communications that you request and perform the requested services.

2.1. Indirectly from you (Information collected by automated means):

When you use the App, some information about your mobile device and your user behavior may be processed automatically. This information is generally non-personal, i.e. it does not, on its own, permit direct association with any specific individual, and we may access it only in aggregated form. We process this information on the ground of our legitimate interest in improving our App and giving our Users the best experience. If we do not access such data, we may not be able to provide you with all the features of the App.

We use third-party automatic data processing technologies to analyze certain information sent by your device via our App (advertising or analytics tools). Some of them launch automated processing of your personal data, including profiling, which means any form of automated processing of personal data used to evaluate certain personal aspects relating to you, in particular, to analyze or predict aspects concerning your personal preferences, interests, behavior, location or movements (see the list of data described below). Processing information through automatic data processing technologies starts automatically when you launch the App.

The following are the types of information we collect indirectly from you:

The following data can be processed:

Information provided automatically to advertising or analytics tools does not generally come under our control, therefore we cannot be responsible for processing such information. Please mind that some services are engaged in personal data profiling and may obtain information related to your personality and/or your device by using technologies that do not belong to our scope of responsibility. We do not control, supervise or stand surety for how the third parties process your personal data, that might be collected by their means (not through our App). Any information request regarding the disclosure of your personal information should be directed to such third parties (see Section III).


Our mission is to constantly improve our App and provide you with new experiences. As part of this mission, we use your information for the following purposes:

  1. To provide the App, maintain, improve, test, and monitor the effectiveness of our App. We use information you provide to us directly and information that is processed automatically to provide and deliver the App to you as well as to better understand User behavior and trends, detect potential outages and technical issues, support the existing functions of the App, and to add new features and services to the App.

  1. To provide you with interest-based (behavioral) advertising or other targeted content. We may use information that is processed automatically for marketing purposes (to show ads that may be of interest to you based on your preferences). We provide personalized content and information to you, which can include online ads or other forms of marketing.

  1. To communicate with you. We may use information that is processed automatically to send you push notifications with technical notices, updates, security alerts, and support and administrative messages. Similarly, we use your contact information to respond to you when you contact us.

  1. To prevent fraud and spam, to enforce the law. We aimed our App to be free of spam and fraudulent content so that you feel safe and free. We may use your information to prevent, detect, and investigate fraud, security breaches, potentially prohibited or illegal activities, protect our trademarks and enforce our Terms of Use.

If any new purposes for processing your personal data arise, we will let you know we start to process the information for that other purpose by introducing the corresponding changes to this Privacy Policy.


We will share your information with third parties only in the ways that are described in this Privacy policy.

We will not rent or sell your personal data to any third parties, but we may share your information from tools like log files, device identifiers, and location data, with third-party organizations that provide automatic data processing technologies for the App. We do not control or influence these third parties’ tracking technologies or how they may be used.

We may also share certain information such as cookie data with third-party advertising partners. This information allows third-party ad networks, inter alia, to deliver targeted advertisements that they believe will be of most interest to you.

Please note that while integrating external tools and services we choose legal entities that can assure they apply all necessary technical and organizational measures to protect personal data. However, we cannot guarantee the security of any information transmitted from us to any such legal entity. We are not responsible for any accidental loss or unauthorized access to your personal data through a fault of such legal entities. These legal entities are separately responsible for their privacy policies and practices.

The following categories of recipients (third-party providers and advertising partners) may be engaged by us in the processing of your information for a variety of business purposes (namely to provide us with the necessary infrastructure for the delivery and improvement of our App, and to perform App-related services):

Entity Name

Services performed

Entity Location

Link to Privacy Policy

Amplitude Inc.

Analytics Service Provider


Apple Inc.

Cloud storage Service Provider


Appodeal, Inc.

Analytics and Ad management Services Provider


AppsFlyer UK LTD

Analytics Service Provider


Facebook Inc.

Analytics Service Provider


Google LLC

Analytics Service Provider



The above said legal entities provide us with automatic data processing technologies for the App and deliver data processing, payment processing, and other services to us concerning the App, and may be involved in the other types of services and activities otherwise discussed in this Privacy Policy. That is why the App may contain tracking and data collection and analytics tools and other automatic data processing technologies for the App provided to us by such legal entities, and that is why third-party companies may have access to and collect data and information about you (within the categories of personal information mentioned above), such as your device identifier, IDFA (Identifier for advertisers), Designated Market Area (DMA), geo-location information, IP address, application usage, access and session times, and your viewing of and interactions with advertising, provided and delivered as described in further detail below.

Please note that all third-party service providers, as well as advertising partners that are engaged in processing user data, are service providers that use such information based on agreement and according to business purposes.

In case you want to learn more about these services and their privacy options (including an opt-out) please consult the correspondent websites and privacy policies. We are not responsible for any usage of your personal data by the abovementioned third parties in violation of our instructions.

Please, note that the App may include links to third-party websites/services, plug-ins, and applications (for example, allowing Users to share certain content and information on social media platforms), or you may access the App from a third-party site. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites/services, plug-ins, and applications, and are not responsible for the privacy practices or the content of these third-party websites/services, plug-ins, and applications linked to or from our App, including the information or content contained within them. We encourage you to read the privacy notice of every website you visit/service, plug-in, and application you use.

In addition to the above, we may disclose your personal information if needed for objective reasons, due to public interest, or in other unforeseen circumstances:

- as required by law;

- when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;

- if we are involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice in our App of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

It means that your personal information may also be disclosed to the following categories of recipients:


We work in the cross-border area and provide our App to our Users around the world.

We and the legal entity that provides automatic data processing technologies for the App or our third-party advertising partners may transfer the automatically processed information across borders and from your country or jurisdiction to other countries or jurisdictions around the world.

Please note that we may transfer information, including personal data, to a country and jurisdiction that does not have the same data protection laws as in your jurisdiction.

This means that your personal information can be transferred to a third country, a territory, or one or more specified sectors within that third country, or to an international organization where data protection and confidentiality regulations may not provide the same level of protection of a personal data as your country does.

We try to make sure that the recipient of any personal data provides proper protection of the personal data received, following the current legislation on the protection of such information. By using the App, you agree that we may transfer your personal data to any third country, a territory, or one or more specified sectors within that third country, or to the international organization.

For data storage, we recourse to the services of the hosting organizations. We take your privacy seriously and, therefore, encrypt your personal data – if possible - before sending it to the hosting organizations for its storage. Please note that we cooperate only with those hosting organizations that have passed our security and reliability check.


We generally retain your personal information for as long as is necessary for performing the functional service of the App and to comply with our legal obligations. If you no longer want us to use your information that we physically access and store, you can request that we erase your personal information.

However, some data may still be stored for a certain period (but no longer than the storage purpose requires) if the information is necessary to comply with a legal obligation (taxation, accounting, audit) or to maintain safety and data backup settings, prevent fraud or other malicious acts.


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

We take reasonable and appropriate measures to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.

We implement appropriate technical and organizational measures, which are designed to implement data-protection principles, such as data minimization, effectively and to integrate the necessary safeguards into the processing. We seek your personal data to be encrypted with proper and strong encryption algorithms, including hashing where possible.

Unfortunately, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We do our best to protect your personal data, nevertheless, we cannot guarantee its absolute security. If your personal information is compromised as a breach of security, we will promptly notify you in compliance with applicable law.

If you have any questions about the security of our App, you can contact us through the email displayed below.


Our App, and the services our App provides, are not directed to children under the age of 18 (or older if required in an applicable jurisdiction to comply with applicable laws). Therefore, we do not knowingly collect or solicit any personal information from children under 18 (or older if required in an applicable jurisdiction to comply with applicable laws). No one under age 18 (or older if required in an applicable jurisdiction to comply with applicable laws) may provide any personal information to the App. If you are under 18 (or older if required in an applicable jurisdiction to comply with applicable laws), then DO NOT DOWNLOAD OR USE the App.

If we learn that we have collected personal information from a child under age 18 (or older if required in an applicable jurisdiction to comply with applicable laws), we will erase that information as quickly as possible. If you believe that we might have any information from or about a child under 18 (or older if required in an applicable jurisdiction to comply with applicable laws), please contact us.


If you are a resident of the European Economic Area, your rights to access, edit and delete your information can be found in clause 8.1. of this section.

If you are a California resident, your rights to access, edit and delete can be found in clause 8.2. of this section.

If you are not a resident of the EEA or California, depending on your location, you may be able to make requests to access, correct and/or delete certain personal information that you provide to us. For your protection, we may require proof and verification of identity and jurisdiction of residency before we can answer the above requests. If you wish to make such a request, you may contact us at privacy @ If we change or delete your personal information or if you decline to actively share certain personal information with us, we may not be able to provide you with some of the features and functionality of the App. Once we have verified you, we will honor such requests at our discretion and under applicable law.

8.1. Information for Individuals in the European Economic Area (EEA) and the UK

If you reside in the European Economic Area ("EEA") or the UK, applicable privacy laws (in particular EU-GDPR and UK-GDPR respectively) give you certain rights regarding your personal data.

According to both EU-GDPR and UK-GDPR, you have the following options concerning your personal data that was collected:

To exercise any of the rights described above, you can contact us through the [contact form]. Please bear in mind that we ensure the above-mentioned rights only concerning the information that we physically access and store.

When your personal information is processed automatically you may object to such processing in some circumstances. Where your personal information is processed for direct marketing purposes, you may ask to cease processing your data for these direct marketing purposes. To exercise your right please contact the recipients listed in Section III of this Privacy Policy to learn how you can object to processing your data. Most of them have clear instructions on their privacy pages, functional API, or other options.

If you don’t want us to share device identifiers and geolocation data with service providers, please check your device settings to opt-out as described below >>

If you are located in the European Union, you may address our representative in the EU when you have questions on privacy issues by sending an email to eurep @

If you are located in the UK, you may address our representative in the UK when you have questions on privacy issues by sending an email to ukrep @

8.2. Information for Residents of California: Your California Privacy Rights

The California Consumer Privacy Act of 2018 (CCPA) provides those who reside in the State of California with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

The CCPA provides consumers (California residents) with the following rights regarding their personal information:

Once we receive and confirm your verifiable consumer request, data outlined in this section above (Right to Access) will be disclosed to you.

We do not sell personal information, as noted herein. If we decide to sell personal information in the future, we will post an appropriate notice and opt-out method, and we will not sell any personal information previously collected.

However, if you don’t want us to process your personal information any further, please contact us through the [contact form]. In most cases, there is no way to maintain the App’s further operating without functional data therefore you will be advised to remove the App from your device.

If you don’t want us to share device identifiers and geolocation data with third-party service providers, please check your device settings as described below >>

Unless permitted by the CCPA, we will not:

Now, when you are aware of your California privacy rights, please note, the following:

How to Exercise Your California Privacy Rights

To request access to your personal information or request deletion, please submit a verifiable consumer request to us by either:

Consumers may exercise these rights via an authorized agent who meets the agency requirements of the CCPA. Only you or a person registered with the California Secretary of State that you authorize to act on your behalf may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

Please, include the wording “Consumer rights to maintain confidentiality in the state of California” in the text of your request.

Any request you submit to us is subject to an identification and residency verification process, so when submitting a verifiable request, you should be ready to:

We will not be able to respond to your request or provide you with personal information if we cannot: (i) verify your identity or authority to make the request, or (ii) confirm the personal information relates to you. We may ask you for additional information or documents to verify your identity. We may also carry out checks, including with third-party identity verification services, to verify your identity before taking any action with your personal information. This is regarded as a safeguard measure to prevent disclosure of your personal information under a fake or scum request.

We ensure that personal information provided in a verifiable consumer request will be used only to verify the requestor’s identity or authority to make the request and not for any other purpose. We will keep it for the adequate term reasonably needed for the purpose described above and delete it after the purpose is fulfilled.

We try to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing. Please note that we are only required to respond to two requests per customer each year.


Opt-out of marketing tracking

If you don’t want third-party service providers to use data concerning you to personalize ads on the basis of your interests you should choose option "Limit Ad Tracking" on your iOS device in Settings/ Privacy/ Advertising, please find additional information here:;

You can also visit for the same purpose. (Please, bear in mind that we have no control over this web site and any decisions it provides).

Please mind when you opt out of certain interest-based advertising, you may still continue to receive contextual ads based on other non-personal information, such as ads related to the content of other digital products you are using.

Opt-out of Location Data Processing

If you don’t want third-party service providers to use your precise location data, or street-level location information about you, you should turn Location Services off for the applicable Product via the menu “Settings > Privacy > Location Services”. Then select the applicable App and set the “Share My Location” status to “Never”. Please see additional information here:

Also, as mentioned above, we may occasionally send you push notifications or alerts to inform you about certain offers, news and tips concerning the App even if our App is not currently open or in use. If you want to opt-out from receiving these types of communications, you can manage your push notification preferences or disable these notifications by turning off the notification settings in the settings of your mobile device any time. Bear in mind that if you do that, the App may lose full functionality or we will not be able to provide you any important notifications like privacy notices.

It should be noted that you can stop all information collection regarding your App usage by uninstalling the App using the standard uninstall process for your device. If you uninstall the App from your mobile device, some information concerning you may still be stored as described in Section V above.


We recognize that information privacy is an ongoing responsibility, and so we will from time to time update this Privacy Policy as we undertake new personal data practices or adopt new privacy policies.

Whenever we change this Privacy policy, we will post those changes to this Privacy Policy and other places that we consider appropriate. Additional forms of notice of modifications or updates as appropriate under the circumstances may be provided to you.


If you have any questions about this Privacy Policy, please feel free to contact us via [contact form] or send your message at privacy @

Copyright © 2022 UTILITY APPS LP.